A #BetterSaturday

Posted on by Joshua Schlag

Yes, I was down in Tucson for what’s now been dubbed the (Austin) Hill Mary, where the Arizona Wildcats defeated the Cal Golden Bears on the last play of the game. It was an unbelievable fourth quarter, where Arizona scored over 30 points to come back from a pretty miserable effort in the first half of the game.

You’d think that would be plenty to make me call last Saturday a “better Saturday” than most… But wait, there’s more!

We got to campus hours before the game to set up our tailgate out on The Mall in front of McKale Center, and I tweeted out this picture of the new grilled chicken wing experiment I was trying out:


I figured my friends who missed out on the tailgate would salivate with jealousy, and maybe I could convince them to come out to a later game when the weather cools down. Someone else took notice, though…

Apparently, AT&T is spending time on Twitter this fall looking for college football fans in need of tickets or those who could use an upgrade to their tailgating experience… and regardless of how baller one’s tailgate is, who couldn’t use an upgrade?

I’m assuming they found me through my usage of the #BearDown hashtag, and within moments of following their account and sending a Direct Message, I was on the phone with their on site marketing rep, who told me he’d be on his way over with some swag for my tailgate. A little bit later, I was greeted with a ton of stuff in tow:

  • Two UofA tailgate chairs
  • A UofA can koozy
  • A UofA polo shirt
  • A UofA hat
  • A set of UofA cornhole boards
  • …and the grand prize, a Samsung Galaxy Tab 4!

The whole marketing campaign is a touch of brilliance, in finding folks like me (who presumably have a bit of social media Klout) to give AT&T a nice shout out and help them spread the word that they are doing some cool stuff.

November 2020 Update – Klout is looooooong gone at this point. If you’re looking for a tool that does similar tracking (and much more) you might want to give Brand Tracker from BrandMentions a look!

I do think they could do it all a bit better, though… I imagine they have to do a bit of due diligence to make sure the people they are reaching out to won’t find it creepy that AT&T is reaching out to them in an unsolicited manner. To that end, why not promote the campaign through their website, or a special marketing specific website, to encourage people to “Enter to win” prizes and opt in on their own? Why not collect a bit of information in the process that helps them reach out to consumers with special offers? Just a bit of constructive criticism from a guy who loves when technology and marketing come together…

In the end, yes… It was a #BetterSaturday – but I think they could make it the #BestSaturday for people like me and themselves!Related: ktth 770 advertisers, maccabi games swimming qualifying times, reflexive, symmetric, antisymmetric transitive calculator, nexus club membership cost, excuses not to facetime a boy at night, gillette stadium parking tips, adolfo camarillo high school graduation 2022, live rbt locations sydney, long distance car driving jobs, porque cuando me excito me mareo, rappers last words before death, why was jaqen h’ghar a prisoner, are clariti and fresh day the same contacts, wreck on us 27 nicholasville, ky today, tricia whitaker wedding,Related: chichester nh obituaries, baylor basketball coach, patricia said guilty, hunting creek country club membership cost, harborough tip opening times, papagayo bar and grill aruba menu, advantages and disadvantages of combative sports, 1932 ford upholstery kits, the trinity bbc bitesize ks3, alabama power auction, airborne duty stations, is fear factor real or fake, oldsmobile cutlass 1970, springfield products lend a hand, mlb assistant general manager salary,Related: john soules foods beef fajitas expiration date, colleen schiff and jeff soffer, cooking classes denver, overstock pinch pleated drapes, pih health board of directors, high school student section chants, bakersfield college football roster 2018, dr sean mcfadden omaha accident, haworth country club membership fees, tyler jordan wife, gulf coast cardiology veterinary, when a fearful avoidant pulls away, perfect goodbye in home pet euthanasia, felicity vuolo disability, serial killers in brevard county, florida,Related: text and genres in reading visual arts, cedolini asp ct convenzionati, jase and missy robertson adopted daughter, john wagner wine, think like a citizen scientist cadette pdf, sektor ng agrikultura, multiplan insurance providers, essex country club ma membership cost, does 60 cotton 40 polyester pill, harlow accident today, bothwell and uddingston community forum, list of non arc airlines in usa, river oaks hospital flowood mississippi, when will the heart of wales line reopen, vrchat sdk can’t build and publish,Related: women are weak, bad bunny yankee stadium ticketmaster, automotive property for lease, the chanler at cliff walk wedding cost, when developing an appointment schedule and must be considered, iron boiling point celsius, how thick are the vatican walls, cleopatra nickname golden mouth, 2021 subaru forester miles to empty display, james rollins wife, state of decay 2 mysterious wandering trader not spawning, defence games unblocked, tom findlay net worth, hawaii softball coach, iphone verbleibende ladezeit anzeigen,Related: what happened to jeremy from beyond scared straight, gba games with romance, gina liano husband, bob hawke college fees, the wind rises jiro and naoko age gap, brentwood mayor election results, jeffrey clark federalist society, breckenridge brewery mountain beach nutrition facts, how do wetherspoons cook steak, multivariate time series forecasting arima, port charles, new york map, how much do models get paid per show, cz scorpion 16” barrel, heavy duty toddler swing, who is sarah davis married to,Related: bluestone flagstone near me, blue sky neurology denver, how much is ivan boesky worth, brashears funeral home, mastercorp 7 steps to clean, how to develop introverted sensing, gulfstream job fair savannah, ga, suntrust trusteer rapport, domaine chandon wedding cost, batik layer cake fabric, ngs medicare connex provider login, , how to get a towing contract with geico, abandoned military bases in georgia, fort walton beach high school calendar,